Our approach began with a detailed audit of the existing CPAS account structure to identify inefficiencies in budget allocation and audience targeting. We then developed a restructuring strategy that aligned seasonal collections and new arrivals with high-intent shopper behaviour. By analysing historical performance data, we designed a full-funnel framework to guide users from discovery through to conversion. A key focus was defining how Primal strategically leverages Shopee’s marketplace ecosystem to prioritise high-margin products and maximise efficiency. This ensured ad spend was directed towards the most valuable audience segments while maintaining brand consistency across all touchpoints.
Celebrate the past. Innovate the future. Live in the now.
