SEO stands for Seach Engine Optimisation, and it is essentially marketing on search engines (Google, Bing, Yahoo, and others) to produce organic searches for your business. This means that you won’t need to pay for clicks for your website to stand out on a search engine results page (SERP) when a user enters a question or a keyword into the search bar. With proper SEO your business’s website will be shown at the top of the SERP (right under paid ads section) for users to see. The more effectively you utilise SEO, the higher your website will rank on SERP, resulting in increased brand awareness, conversion rates, and overall online brand presence.
For example, when a user searches for “pink sunglasses”, Google will prioritise results with product details and information for pink sunglasses so that the user will find them relevant and valuable. This will generate more brand awareness and presence for businesses that appear in the search results and potentially help close more transactions.
SEO marketing is beneficial as it helps gain traffic to your business’s website, which you do not have to pay for. In the long run, your business will be able to cut down on marketing and advertising expenses which will help you profit tremendously. The essence of SEO is that the higher your website ranks in SERP, the higher number of users will be able to access it. Additionally, SEO also helps you accurately target specific groups of potential customers to your website.
There are approximately 50,000 searches/day for “sunglasses for women” on Google. If your website is on the very top of the SERP and just 10% of said users clicked into your website, your business will have 5,000 more visitors. Out of 10%, let’s say only 1% completes a transaction on your website; that would mean you have now gained 50 customers. If your glasses are priced at RM80 a pair, then your business would have successfully made RM4,000 in a day.
This is just a brief example of how a high ranking on SERP with proper SEO marketing can help you grow your business.
*Example provided has been made up for explanatory purposes.
For businesses that offer intangible products and services (B2B or service business), implementing SEO in their marketing campaigns will help strengthen brand awareness, approachability and eventually lead to potential customers.