Best Marketing Campaigns on Google For Sales, Traffic, & More

Marketing with Google ads can make or break your brand’s success in the digital space. With an overwhelming number of options at your disposal, it can be tough to determine which strategies will drive sales, increase traffic, and help you reach your marketing objectives. But don’t worry, we’ve got you covered.

In this guide, we’ll explore the top types of marketing campaigns on Google – each tailored to deliver maximum impact for businesses seeking to boost sales, raise brand awareness, or achieve their specific marketing goals. Get ready to hit the bullseye with laser-focused precision and skyrocket your brand to new heights with these marketing campaigns.

Digital Marketing Goal #1: Increase Sales

When it comes to digital marketing, the ultimate markers of success are obviously sales and conversions. After all, what’s the point of attracting traffic if it doesn’t translate into tangible results? That’s why it’s crucial to have a solid strategy in place that drives conversions and helps you reach your sales goals.

Search Campaigns

Google Search Ads Appear Higher Than Organic Results

Source: Google 

Google Search Ads are a highly effective marketing campaign to drive conversions and sales.

The easiest format would be text ads. These are the most basic and straightforward type of Google Search Ad, as it consists of a headline, two descriptions, and a display URL. These ads appear at the top of search results (above organic results) when users enter relevant keywords, making them highly visible and accessible to your target audience.

In fact, studies have shown that ads appearing at the top of the search results page are more likely to be seen and clicked on by users – statistically, the top three results receive 54.5% of all clicks. 

The key to their effectiveness lies in the fact that users who perform a Google search have a clear intention in mind and are more likely to make a purchase. By targeting these users with relevant and compelling ads, you can increase the chances of capturing their attention for higher conversions and better ROI.

Shopping Campaigns

Google Shopping Can Be A Great Product Launch Campaign As They Give Users a Visual Representation of What They Can Purchase

Source: Google

Google Shopping marketing campaigns allow businesses to showcase their products directly in search results, giving users a visual representation of what they can purchase. These types of Google ads display an image of the product, its price, and the retailer, which allows users to make direct and informed purchase decisions straightaway. 

Google Shopping Campaigns appear on multiple platforms like Google Search and Google Images – it’s no wonder that this type of campaign is popular among businesses and marketers alike.

Digital Marketing Goal #2: Increase Awareness

Awareness in digital marketing refers to how much your target audience actually recognises and understands your brand. The goal of a brand awareness campaign is to introduce your brand and encourage positive association for both new and returning customers. Aside from that, a brand awareness campaign can help you establish yourself as a leader in your industry, increasing the possibility of brand loyalty and repeat purchases. By effectively creating brand awareness, you create a foundation of trust and credibility that lays the groundwork for future sales and conversions.

Video Campaigns

Successful Video Campaigns Have The Ability to Engage And Captivate Viewers
Source: Freepik

Video campaigns are highly effective to increase brand awareness and reach your target audience. These online ads take the form of video content, which can be displayed on YouTube.

Video campaigns can range from short, attention-grabbing clips (non-skippable ads) to longer, in-depth brand storytelling pieces that can be as long as you want. However, YouTube recommends a maximum of 30 seconds for it to be more effective.

Successful and compelling video campaigns have the ability to engage and captivate viewers, making these ads an effective way to connect with customers emotionally – this makes it easier for brands to leave a lasting impression. 

Video campaigns are also highly shareable, allowing brands to reach a wider audience through social media sharing and word of mouth.

Display Campaigns

Reach Your Target Audience by Displaying Eye-catching Ads Across The Google Display Network

Source: Google

Google Display ads are a type of online advertising that reaches your target audience by displaying visual ads across the Google Display Network. These ads come in various forms – images, animations, and video – and can be seen while browsing through different websites and apps across the internet.

What sets Google Display Ads apart is their ability to appear all around your target audience’s preferred sites, making them more likely to remember your brand. The more exposure your audience has to your ads, the more your brand will stick in their mind – studies show it takes most people seven times to remember your message! This channel is particularly useful if you are looking to increase brand awareness and reach.

Digital Marketing Goal #3: Increase Website Traffic

Website traffic refers to the number of visitors who visit a website. In the context of a successful marketing campaign, the goal is to drive as much relevant traffic to a website as possible to increase the chances of achieving marketing objectives such as lead generation, sales, and brand awareness. A website with high traffic has the potential to reach a larger audience, which in turn can lead to increased engagement and conversions.

Performance Max Campaigns

Google Performance Max campaigns combine the best features of Google Ads to help businesses get more website traffic, conversions, and app installs. These campaigns also use machine learning algorithms to optimise ad delivery in real time. With Performance Max campaigns, you can run multiple ad formats, such as search, display, and video, all under one campaign.

Performance Max campaigns appear on Google’s vast network of websites, including YouTube, Gmail, and millions of other sites across the web. With a reach that extends beyond traditional search results pages, these campaigns help businesses meet their target audience where they’re at.

Studies have shown that businesses that use Performance Max campaigns see increased engagement, conversions, and website traffic compared to single-format campaigns. The use of machine learning algorithms also help businesses optimise their ad spend and get the most value from their advertising budget.

Discovery Campaigns

Google Discovery Campaigns Reach Users Across Google’s Discover Feed, Gmail, & YouTube

Source: Google

Google Discovery campaigns are designed to reach users across Google’s Discover feed, Gmail, and YouTube, providing advertisers with a unique opportunity to increase visibility by reaching their target audience in an engaging way.

Google Discover is a personalised feed of content that users see on the Google homepage, in the Google app, or when they swipe left from the main home screen on their Android devices. The feed is personalised to each individual user based on their interests and search history, making it an ideal platform for advertisers looking to reach interested users with high purchase intent.

The numbers don’t lie – according to Google, users who engage with Discovery content are 50% more likely to make a purchase. This Google campaign works best for bigger companies trying to stay on top of their customer’s minds. 

Digital Marketing Goal #4: Increase App Installations

App install campaigns are a specific type of digital marketing campaign designed to drive downloads and installations of mobile apps. The goal of an app install campaign is to drive user acquisition and create a loyal user base for the advertised app. 

App Campaigns

Acquire New Users On Your Apps With App Campaigns

Source: Google

One of the biggest advantages of Google App Campaigns is the ability to reach a large and diverse audience, increasing the chances of successfully acquiring new users. Advertisers can reach their target audience across multiple Google properties, including the Google Search Network, Google Play, YouTube, and the Google Display Network.

With machine learning, these campaigns can adapt and optimise ad delivery, ensuring that your ads are seen by the people who are most likely to be interested in your app. This means more downloads and higher value for your brand!

Start Your Own Google Ads Campaign

Create Successful Marketing Campaigns With Google Ads

Source: Freepik

So, there we have it! These are some of the best types of marketing campaigns that you can utilise on Google to achieve your unique marketing objectives. Whether you’re looking to boost brand awareness, acquire new users, or drive website traffic, there’s guaranteed to be a campaign type for you.

If you’re looking for a trusted partner to help you improve your digital marketing efforts, look no further than Primal Digital Advertising Agency. Our team of experts specialise in various digital marketing niches, such as social media marketing campaigns, search engine optimisation (SEO), and Google ads in Malaysia. Get in touch with us today to start seeing results!