How To Grow Your TikTok Shop With ZERO Followers
TikTok came from nowhere, following in the trails of Dubsmash, Musically and the likes, quickly taking thrones as the hottest social media app. Despite its reputation for dance challenges and questionable content, TikTok has proven to be a valuable platform for businesses looking to expand their reach using digital marketing strategies.
Shopping is no longer restricted to Lazada and Shopee anymore!
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What is Tik Tok Shop
Enter TikTok Shop – a feature that allows users to showcase and sell their products directly through their videos. Whether you’re selling clothes, beauty products, or homemade goods, TikTok Shop presents endless opportunities for companies, big and small.
So why should your business jump on the TikTok Shop bandwagon? For one, it’s an untapped market with tons of potential customers waiting to be discovered. Plus, the unique format of TikTok lends itself perfectly to showcasing products creatively and visually appealingly. And let’s not forget about the coveted Gen Z world by storm. This younger generation is known for spending power and social media influence, making them a valuable demographic for any business.
Crafting a brand for yourself helps in establishing your TikTok shop.
How to set up Tik Tok Shop
Setting up a TikTok Shop is easy and free. Just go to your profile, tap on “Manage my Business,” and then select “TikTok Shop.” From there, you can add product categories, upload products, and even link to external e-commerce sites like Shopify or Etsy.
As a first step, you need to register as a TikTok Seller in Malaysia. This will ensure you have access to all the functions and benefits available to merchants on the website. In addition, it will also help you to attract more customers and potential buyers to your website.
Just follow these simple steps, and voila, you can be an entrepreneur on TikTok even with ZERO followers:
- Go to Tik Tok Shop Malaysia and start your registration process (https://seller-my.tiktok.com/account/register). If you already have a TikTok account, you can use your existing ID to register on the TikTok Shop or register using your phone and email.
- Confirm your contact information with a phone number and enter the code received via SMS.
- Consider the country you want to sell in because you won’t be able to sell items on TikTok Shop outside of the country where you registered.
- Set up a store and start selling on TikTok Shop by filling in the requested information and details. You can add products and promotions to the side menu.
- Name your store and submit documents that confirm your identity. Please note that the business name you use to register cannot be changed once your identity has been verified.
- Add your product, enter product details, and you’re now a TikTok Shop Seller.
From shipping to customer service, being a TikTok seller is an all-encompassing experience
How to advertise on Tik Tok Shop and increase sales
If you’re a newbie with a barely there creator account, but you’re still keen on advertising on TikTok, well, it’s actually not that hard if you have the creativity and determination. Remember, the key to success in the world of TikTok is creativity. Show off your products in unique and attention-grabbing ways through entertaining videos, catchy captions, and popular hashtags. And don’t be afraid to get creative with promotions and discounts to attract potential customers.
CREATE INTERESTING CONTENT
Make sure you produce interesting and informative content. Don’t just focus on your product, but try to offer added value to your audience. You can talk about what you offer, how it can help them and so on.
Examples of content that can grab your audience’s attention:
- Tutorials and tips: If you sell makeup products, you can post video tutorials on how to use the products. You can also give special tips to your viewers on how they can get the best results.
- Product features: Tell viewers what’s available in your store. What are the features and benefits of the products? How can it help them?
- Customer testimonials: You can also let viewers know what your customers think about the products on offer. Make the testimonial short and concise so that it is easy for people to understand.
CHOOSE TRENDING MUSIC!
Use songs that are popular and fit your video. Make sure you know the title and artist of the song, so viewers know what they’re watching. You can also try to find new viral songs or “sounds” that not many people know and use in your videos. This way, more people will be attracted to watch your videos and view your store. If you’re lucky, your sound could go viral, and you can even unknowingly create a trend!
USE HASHTAGS CORRECTLY
Hashtags are an essential component in increasing your exposure on TikTok. Make sure you use hashtags that are popular and appropriate for your content. This way, more people will see and watch your video. You can also try to create a unique hashtag that catches the attention of your audience. If you have a phone accessories shop, you can use hashtags such as #tech, #accessories, etc. If you sell facial beauty products, you can use hashtags like #BeautyHacks and #SkincareRoutine.
JOIN GROUPS AND COMMUNITIES
No matter where you are, there is bound to be an active TikTok group or community around you. Join one of them to get more opportunities to interact with viewers and potential buyers. You can also offer your product to them and try to get feedback from them.
MAKE HIGH-QUALITY VIDEOS
Make sure your videos are of high quality so that viewers don’t hesitate to order products from you. Use a good camera and make sure it’s always clear. Don’t forget to edit your video properly so that it looks more interesting. You can try using a video editing application such as iMovie or Adobe Premiere Pro. If you don’t know how to edit a video, you can try to find a tutorial on YouTube.
Contests are a great way to attract viewers to your website and store. You can offer cash prizes, products, or anything else that will get them excited to join. Make sure you choose a prize that fits your offer and set up rules that are easy to understand so people can participate.
OFFER PROMOTIONS AND DISCOUNTS
Who doesn’t love a good offer right? If you want to get more buyers, offer them promotions and discounts. You can offer exclusive discounts to those who buy your products through TikTok. In this way, they will feel special and be attracted to buy your product. Make sure you offer an attractive and worthwhile promotion for them.
MAKE SURE YOU ARE ACTIVE
Lastly, make sure you are active on TikTok, which not only helps you gain customers but also helps you understand the platform better. Try watching other people’s videos, leave comments, offer help and so on. This will help you get more viewers and potential customers. Don’t forget to update your content regularly so that it remains fresh and attracts the attention of the audience.
By following the tips above, you can start your TikTok shop in Malaysia safely and successfully. So, what are you waiting for? Start your steps to becoming one of many TikTok sellers today!
TikTok for Business with Primal Malaysia
While the benefits are abundant, achieving those benefits is easier said than done. By working with an experienced team of TikTok marketers, you can be sure that your video marketing campaign will pay off. Primal Digital Marketing Agency talented team, with a healthy mix of millennials and Gen Z, will carefully evaluate your business before determining a TikTok strategy so that it will reach the right users and increase your brand’s visibility, reputation and conversions.