A List Of SEO Tools That You Need In 2023

Every business needs something a little different to truly stand out.

However, no business post-Covid-19 should be without Search Engine Optimization (SEO) in their digital marketing strategy.

SEO allows ai algorithms (search engine bots) to rank your website page for web users to see on search engines like Google.

Be honest.

How often do we look on the second page when we look something up online?

That’s why ranking your web pages on the first Search Engine Results Pages (SERP) is crucial to selling products to the correct target audience.


What Are SEO Tools?

SEO Tools are web browser extensions, software, or applications you can download to help you implement an effective SEO strategy for your business to improve organic search traffic and leads to your site. 

There are several items you need to look into to improve SEO.

Page speed, content, meta tags, internal and external links, and referring domains are just some of them. 

These free tools help you analyze the SEO quality of your websites (and competitors’ websites), find broken links, suggest keywords, and propose potential fixes.

Different software has different difficulty levels, so it’s important to find the right fit for you for the best experience.

Here is a list of some of the best free SEO tools that even our SEO experts use!


Free SEO Tools



Ubersuggest is an essential, handy SEO tool to help analyze and assess the SEO quality of your website. 

Moreover, this tool is excellent for effective website audits and SEO analysis.

The Top SEO Pages report feature can help you generate keyword recommendations or fresh content ideas for your blogs or web copies.


Ahref’s Free SEO Tool Kit

Ahrefs’ SEO tool gives insights into SERP rankings and keyword search volume

Other than that, it is also a keyword research tool that covers run-of-the-mill SEO optimization and helps you with essential practices such as link building

Its usability makes it one of the best SEO tools out there. 

Its other features can help you analyze website and content SEO performance, view in-depth recommendations about how to grow your website and rank on the first search engine result page. 

It also gives you keyword ideas through effective keyword research.




Answerthepublic is one of the unique keyword research tools that gives you raw data about what the public is searching up on Google.

Basically, it lets you read the minds of your audiences by looking into autocomplete data from search engines to maximize your keyword research. 

From there, it quickly generates every possible phrase and question people could ask around your particular keyword.

It helps jog inspiration for content ideas by suggesting related keywords that your organic users may find useful.

Therefore you can discover new, fresh areas your competitors might not be covering when they create content through other generic SEO research methods.

You can also monitor and compare search behaviour over time.


Google Search Console

Google Search Console formerly Google Webmaster is a web service that lets you check your site’s indexing status, crawling errors, and search queries to optimize online visibility.

It is search-engine focused, providing tools and insights that can help site owners improve visibility and presence in SERPs. 

This service is also regarded as one of the best SEO tools you need to utilize in your digital marketing strategy to improve your search engine rankings.


Primal SEO Tool Kit

seo toolkit by primal

Primal’s free SEO Toolkit is another powerful SEO tool that you can install as a Google Chrome extension.

Our extension recommends improvements on titles, meta descriptions, or headings for technical SEO optimization.

You can also use this toolkit to check your competitor’s website SEO quality to see how you can rank higher than them. 

You can even look into your image information, website speed, and other large and small details to help you optimize the user experience/ customer journey on your website.


Primal’s Google SERP Mock-Up Tool

primal serp mockup tooL


Input your headlines, meta-descriptions and ad copy into this mock-up/ preview tool to see how your company or service will appear on Google search results.

This allows you better control of the character and word count so you can avoid getting penalized by Google and pushed down the search result list.


Screaming Frog SEO Spiderscreamingfrog   

Screaming Frog is a useful website crawler that helps your SEO strategy by extracting data and auditing the sites for common issues. 

Its free version lets you audit 500 URLs.


Google Keyword Planner

The feature within Google AdWords allows you to discover new keywords relevant to your business web pages. 

It also finds keywords with the highest search volumes, helping you create new content that is SEO-optimized.