How To Use Google Trends For SEO Strategy
Following trends keeps you up to speed on the latest news. You can observe what has changed, how those changes have been applied in your sector and elsewhere, and assess what is working and what isn’t. Based on that, you can pick the best option available to you, and put them to the test in your own situation.
In fact, many of today’s ‘must-dos’ were once considered trends. Water cooler chats gradually transitioned into digital interactions via AIM and MSN, and customer service platforms began gradually integrating visitor tracking capability to their products. Running a website without AI-powered live chat has devolved into terrible etiquette in the last ten years.
Now that the world is gradually shifting toward broad self-help options, a comprehensive knowledge base is a prerequisite for a mature organisation that values the time of its employees and consumers. What began as a fad is now an essential component of every excellent online shop.
But first, let’s look at a strong SEO tool that will inform you of the newest trends in your field, seasonal patterns, and even what’s on your rivals’ thoughts.
What Is Google Trends?
Google Trends is a trend search function in Google that displays the popularity of a search phrase. You can see if a trend is rising or falling. To help you better understand Google trends, demographic data, relevant themes, and related questions are also available.
How to Use Google Trends for SEO
Using Google Trends SEO to Find Niches
Google Trends is a good tool for finding a niche that is rapidly growing. You can change the search range to whatever period you’re looking for – from past 12 months to everything from 2004 until now. This helps you to keep track of whether the number of searches has gone up or down, and what the trend around it is. Does it fluctuate? Does it show seasonal ups and downs? All of this is visible in a single, easy-to-understand display.
Look For Product Categories in Related Topics That Are Relevant to Your Search
Assume you’ve opened a specialised business selling false eyelashes. After you’ve mastered your specialisation, you might want to branch out into other industries. So, instead of offering simply artificial eyelashes in your business, you could sell other product categories that consumers may be interested in as well.
After you’ve typed in ‘artificial eyelashes’ in Google Trends, scroll down to ‘related subjects’ towards the bottom.
Using Google Trends for Keyword Research
Assume you have a store that sells women’s blouses. Searches for this are growing, according to Google Trends, which is a good sign. However, you must now choose which keywords to target, how to name your product categories, and how to optimise a blog post on women’s blouses. Take a look at the ‘Related Queries’ section located to the right of the ‘related subjects’ section to see what other kinds of queries people have about women’s blouses.
Promote Your Store Around Seasonal Trends
Seasonal patterns are critical to the profitability of any organisation. There will be highs and lows in your monthly sales throughout the year. During peak season, competition and sales will be at an all-time high. During the downturns, you can start selling seasonal items that will do much better for that time of the year.
Using Google Trends for Content Freshness
Leading online retailers are gaining more traffic, growing brand awareness, and recruiting more customers than ever before thanks to content marketing.
As a result, supplying blog content for your website aids significantly in the growth of your company. One approach for producing unexpected surges in search traffic is content freshness. Content freshness is the process of updating your blog by deleting outdated content, adding fresh details, and republishing it – essentially, you are keeping your content fresh.
Create Content About Current Trends
The homepage of Google Trends offers a section for trending queries. The most popular subjects right now are trending searches. Daily trending searches, real-time search trends, and country-specific searches are all available.
Find Niche Topics by Region
One of the most useful aspects of Google Trends is the ability to locate specific subjects by area. When it comes to advertising, we frequently target an audience depending on where they live, and Google Trends makes that much easier.
Use Google Trends Compare To Keep Track of Your Competitor’s Positions
On Google Trends, you can even track your competitors and see how they compare to your brand. For example, how well is Marvel doing against DC? Which one gets more search queries? Keeping up to date with your competitor’s digital performance helps you strategise around your own progress and improvement.
Enhance your SEO Strategy By Analysing Youtube Search Queries
While Google Trends is often used to improve the speed of your website, you can also use it to increase your reach on social media associated with Google, such as YouTube, where many people turn to for video content around their searches.
Google Trends can be a huge help in establishing a successful SEO strategy. From selecting a niche to planning a content calendar and even creating a highly personalised marketing campaign, Google Trends is an excellent tool for any business.