Is SEO Dead? Short Answer is No! Here’s Why!
SEO has been around for a long time, and there have been many changes over the years. Some people have proclaimed that SEO is dead, but that could not be further from the truth!
SEO has never been more relevant and important than it is today. Search engine algorithms are constantly changing, but the basic principles of SEO still hold true. If you want your website to rank high in search results, you need to provide value and relevance to your audience.
In this blog post, we will discuss why SEO in Malaysia is more relevant than ever before and how you can make sure your business takes advantage of it.
But before we do that, let’s briefly break down what SEO is.
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What is SEO?
SEO stands for “Search Engine Optimization” and is the process of optimizing a website to rank higher in Google search engine results pages (SERP).
The main objective of SEO is to increase visibility and organic traffic from search engines like Google, Bing, and Yahoo.
To do this, experts use various SEO techniques like keyword research, link building, on-page optimization, etc. When done correctly, it can help businesses achieve their online marketing goals.
The important thing to consider is how you optimize your website to provide a greater user experience for your users. Meeting Google’s guidelines will not only help you rank higher in search results but also keep visitors on your site longer, thus improving your bounce rate.
Why is SEO more relevant than ever before?
In order to answer the question of ‘is SEO dead?’, we must first understand that in the past, SEO was often about using black hat SEO tactics to cheat the system. People would stuff their articles with keywords, build low-quality backlinks, and conduct other shady practices to try and improve their Google rankings.
Google’s algorithm updates have rapidly evolved the SEO industry in recent years, which means the days of keyword stuffing and building low-quality links are long gone.
Today, SEO is about creating a website that is informative, user-friendly, and relevant to your audience. It’s also about providing value through blog posts, infographics, videos, etc.
This means that outdated SEO strategies no longer work. In order to succeed, you need to create high-quality content that provides value to your audience. You also need to focus on building white-hat backlinks from reputable and authoritative websites.
Traffic is the driving force of any online business. Without it, you won’t be able to make sales or generate leads. The average website has 53% of its traffic coming from organic traffic. This means that if you can rank high in search results, you can get a lot of traffic to your website, and in order to achieve these elusive results, you will need SEO.
This makes SEO one of the most cost-effective digital marketing strategies. It does not require a huge budget like PPC or paid ads. You can do it yourself if you have the time and knowledge, or you can outsource it to an agency.
Another reason why SEO will never go away is that a website will always require a human touch to insert target keywords with high search volume, meta descriptions, title tags, and other optimization techniques to improve your website’s SEO rankings.
The goal of SEO has always been to improve the user experience and show relevant results. And as long as Google’s main goal is to provide users with the best possible results, SEO will always be relevant.
The important thing to remember is that SEO is an ongoing process. You need to continuously create new and relevant content with the right user intent in mind, build more backlinks, and optimize your website to stay ahead of the competition.
There are professional SEO agencies in Kuala Lumpur that can provide you with the services you need to improve your website ranking. However, not all of them are created equal. Make sure you do your research and find an agency that has a proven track record of success.
How Can Businesses Take Advantage of SEO?
Now that we’ve discussed why SEO is more relevant than ever before let’s take a look at how businesses can take advantage of it.
Create Content For Humans, Not Search Engines
In order to create content that ranks well, you need to create it for humans and not search engines. This means that your content needs to be informative, interesting, and relevant to your audience.
It should also be free of grammatical errors and typos. Google is getting better at understanding context, so there’s no need to stuff your articles with keywords. Just focus on creating high-quality content that your audience will appreciate.
Optimize Your Website For Mobile Devices
Smartphones and tablets are being used by more and more people to access the internet. In fact, Google estimates that 61% of users are now using mobile devices. So, if your website is not optimized for mobile devices, you could be missing out on a lot of website traffic.
Ensure your website is responsive and loads quickly on all devices. This means using a mobile-friendly design and smaller images. You can use Google Search Console to identify any mobile improvements, such as using AMP (Accelerated Mobile Pages) to further improve your website’s speed.
Build Backlinks From Authoritative Websites
Backlinks are still an important ranking factor, but they need to be high-quality links from reputable websites. As mentioned earlier, the days of building low-quality links are long gone. If you want to rank high in search results, you need to focus on building backlinks from website owners within your industry.
You can do this by guest posting, creating infographics, and submitting articles to directories. The most important component is to create valuable content that will attract other people and organizations to link to.
Ensure Your Website Is Fast & Light
There’s nothing more frustrating than visiting a slow website. If your website takes more than a few seconds to load, you’re likely to lose visitors. Remember, every second counts!
Make sure your website is fast and light by optimizing your images and using a content delivery network. Having a fast website is not only important for SEO but also for providing a good user experience.
With this in mind, the answer to the question “is SEO dead?” is no, and it is very much alive. Those who have proclaimed that SEO is dead are false. Businesses need to focus on creating high-quality content, optimizing their website for mobile devices, building backlinks, and ensuring their website is fast and light.
SEO is an ongoing process, so it’s important to continuously create new and relevant content, build more backlinks, and optimize your website to stay ahead of the competition.
Primal Malaysia provides high-quality SEO services in Kuala Lumpur with skilled SEO professionals and specialists that can help you achieve search traffic, eCommerce SEO, local SEO, PPC in Malaysia, and so much more.
Contact us today for award-winning SEO marketing in Malaysia!