Common Misconception in Digital Marketing, Avoid Making These Mistakes!
Isn’t the world of digital marketing enticing? With a slew of options available, digital marketing helps your business reach your target audience in a way that most traditional marketing efforts could not achieve. However, it’s important to note that digital marketing is not a one-cut solution applicable across industries. Ultimately, this is the main misconception among business owners that a single successful digital marketing strategy can be used over the years.
With misleading information and unnecessary digital marketing myths, businesses either get intimidated or give up too quickly. In fact, certain businesses have reported not attempting digital marketing strategies due to undefined goals and unrealistic expectations. But did you know digital marketing is an untapped gold mine! Channelling the Mythbusters duo, Primal Malaysia takes up our mantle as a digital marketing agency in Malaysia to bust some common digital marketing myths!
Table of Contents
Chase Away These Misconceptions From Digital Marketing
Looking into pursuing the fine arts of digital marketing? Then consciously, extract each of the digital marketing myths below from your mind and attempt your marketing campaign with a clear mind.
1. Size Does Matter
SMEs seem to be under the impression that digital marketing only belongs to the big leagues. Well, this is categorically not true. It is quite common for SMEs to believe that they are too small and cannot afford the costs associated with digital marketing. However, this is completely untrue, as you can always turn your investment into a cost-saving plan by opting for SEO services over paid advertising options.
If you’re a business just starting out and struggling to find your target audience, OR you’re a corporation wanting that extra boost, digital marketing is applicable both ways.
2. Digital Marketing Is Only For Online Businesses
Digital marketing is not limited to only promoting online businesses. In fact, digital marketers can leverage various platforms to promote brick-and-mortar stores or even create an online presence for traditional brands. There are numerous ways you can target your customers regardless of the industry or product/service offerings. Let’s see some of the work Primal has done, for example, recently, a client of ours came to us to enhance our ads to direct customers to their physical store. This was a departure from their usual modus operandi of getting customers to visit their website. How you focus your online marketing efforts on getting the right objective depends on the expertise you’ve honed.
Boosting your business online and standing out amongst the competitors is why you need digital marketing!
3. SEO? Who?
When will we stop talking about search engine optimization? When more business owners realise how important SEO services are to generating organic traffic for your business. In fact, one common misconception among business owners is that SEO is only for web developers. However, the truth is that SEO uses the power of Google Search algorithm and ranks your business first in search engines just by using the right keywords, technical aspects and perfected content.
4. Digital Marketing Is Quick & Easy
In an ideal world, one digital marketing campaign will produce the expected results in a heartbeat. Well, while PPC marketing does produce results quickly, it doesn’t happen overnight, much to the dismay of certain business owners.
For an effective digital marketing strategy to show results, it needs to be given time and nourishment. In fact, even the best marketing strategy doesn’t guarantee success unless it’s continuously optimised and adjusted to keep up with ever-changing trends in the digital space! So before you give up on your digital marketing campaign, make sure that you’re giving it enough time and resources to produce results!
5. Email Marketing Is Antiquated
The news surrounding email marketing is the negative perception it brings of being spammy. On the contrary, email marketing and EDMs are still one of the most effective ways to stay connected with customers and keep them up-to-date on your latest offerings. The key is to create engaging content that gets straight to the point without being too salesy or generic!
6. Social Media Marketing Has Lost Its Relevance
Let’s get real, do you see social media losing its grip on people all over the world? If you answered no, then it’s the same for social media marketing as well. In fact, social media is still one of the most common channels for businesses to connect with their customers via mobile devices. The trick here is to create interesting and engaging content that will generate conversations and engagement from followers. So don’t be afraid to experiment with different social media platforms and content types to see what resonates best with your audience. After all, it’s not about being everywhere but rather being where your target audience is!
Social media posts boost your business at unprecedented levels-provided they hit the viral factor
7. Digital Marketing Agencies Aren’t A Necessity
With the importance and urgency of digital marketing, every small business tends to shoulder the additional burden of doing its own digital marketing. While commendable, it’s not always the most efficient or effective way to get results. Hiring a digital marketing agency can help you achieve your desired results more efficiently and effectively.
A digital marketing agency in Kuala Lumpur comprises experts across every digital marketing aspect, from content marketing to SEO to PPC to digital advertising. So, from a financial standpoint, it’s even more economical as you don’t have to hire an in-house marketing team.
Choosing Your Digital Marketing Agency
At the end of the day, common misconceptions about digital marketing are just that – common misconceptions! Whether you’re a small business owner or an established brand looking to stay ahead of the competition, all it takes is some research and experimentation to find the right strategy for your business goals. So don’t believe everything you hear about digital marketing – take control of your own success and start exploring all that digital marketing has to offer!
When it comes to exploring digital marketing agencies, Primal Digital Agency Malaysia acts as your very personal Waze in this journey. Let us impress you with our digital marketing efforts and bring your business to the best destination with the right audience!