8 Tips To Set Your Content Strategy for Raya Up For Success

It’s almost time for Hari Raya Aidilfitri! This is, by far, one of the more profitable festive seasons in Malaysia. Whether you’re a marketer in a small and medium enterprise (SME) or a large corporation, investing in a content strategy for Raya is a must!

Allocate marketing budget for the festive Raya season and boost your engagement and sales!

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It’s clear that people tend to spend more during festive seasons, and Hari Raya is no exemption. Especially in Malaysia, where Raya is considered one of the year’s most anticipated and celebrated occasions! Besides buying clothes online, Malaysians will be busy stocking up on their Hari Raya essentials such as food, shoes, jewellery, accessories, and gifts.

The online business environment is very competitive, especially during this season. So you should prepare early and take advantage of this golden marketing opportunity by engaging in online marketing in Malaysia (we highly recommend partnering up with an experienced digital marketing agency, of course!). In this article, we will be spilling some juicy marketing insights and secrets you can incorporate into your content strategy for Raya.

8 Tips To Set Your Content Strategy for Raya Up For Success

1. Understand Your Target Audience

If you want to promote goods and garner more sales on Hari Raya, you need to understand the unique characteristics of your target market. Understand your potential customers’ needs so your marketing campaign can and will attract their attention. Instead of just blindly promoting your products and services, provide them with enough information to make a decision. Often, this would be positioning your products as a solution to the problems they are facing.

2. Conduct Market Research

Market research is done by taking into account the characteristics and uniqueness of competitors to your business. Look for the pain points of consumers leading up to the festive season or what consumers are looking for, as it is likely that your competitors are promoting goods to the same target audience. This will give you a variety of content marketing ideas for Raya that you can use to create an effective strategy. You can also see what they do well and take examples from them to improve your own marketing strategy.

3. Utilise Multiple Social Media Platforms

Marketers can also run social media advertising through platforms such as Facebook, Instagram and their websites to promote products and services.

Small businesses can gain more traffic by leveraging multiple social media platforms

Source: Freepik

But, it is simply not enough to advertise your products on social media (especially if you’re an e-commerce store!). Upload Hari Raya posters, post Instagram stories, and create Raya video content; prioritise publishing your own content that will attract your target audience. Ensure your content is of good quality and meets the tastes of followers and customers.

It would be best if you also understood the difference in marketing tactics on different social media platforms (such as Facebook or Instagram advertising) to make your content strategy for Raya more effective. Although Facebook marketing in Malaysia is quite popular, platforms such as TikTok are also proven to be very effective for product marketing.

Make sure the links in your social media content lead to easy-to-navigate websites – this means upgrading your business website or mobile shopping experience from time to time.


SEO plays a huge role in getting your site ranking on search engines

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The use of SEO services in Malaysia is growing, so take this opportunity to improve your website’s SEO performance even further. Optimise your website so that your business website will be more relevant to customers who will be looking for Hari Raya products or promotions on Google. Implementing SEO efforts in your content strategy for Raya is not only temporarily beneficial but can also provide long-term benefits to your business! But remember, do plan early, as SEO takes time.

5. Livestream Content & Sales

Conducting live marketing on platforms like Instagram and TikTok is an effective way to reach more target customers. This also allows you to interact with customers and better understand their needs and wants, directly increasing customer loyalty to your business. Did you know that in China, live sales will make $600 billion in profits by 2022? So, you might want to consider using this tactic for your Hari Raya promotion in 2023!

6. New Exclusive Products = Fresh New Content!

Many other merchants will be promoting their products for Hari Raya – so be sure to offer something different from the others! Offer and announce your exclusive products to attract the hearts and eyes of customers to ensure that they buy their Hari Raya preparations from your business. This also provides an opportunity to increase profit margins as you can set higher prices for newer products.

Insider Tip: Take your content strategy for Raya a step further to reach your target market by running Google ads in Malaysia! That way, interested audiences can be directly exposed to your exclusive Raya products and purchase them immediately!

7. Collaborate With Other Businesses

Collaborating with other owners or entrepreneurs is a great way to expand your marketing reach! You can engage with a more diverse group of customers, especially if you collaborate with popular or trending entrepreneurs on social media. This can also increase your cost-effectiveness because you can share your follower base with them.

8. Influencer Marketing Content

This is, hands down, one of the most effective types of marketing in Malaysia. You can use influencers on social media through influencer marketing to boost your Hari Raya promotions. Besides reaching a broader target audience at a low cost, you can also build customer trust because your product or service will receive testimonials from influencers with a loyal follower base.

One of the recent examples of influencer marketing is the #balikraya hashtag launched by the leading automobile company, Mitsubishi, using popular influencers. This campaign was well received by the community because it succeeded in awakening the nostalgic spirit of people returning to their hometown after being hit by the Covid-19 epidemic for three years. 

Primal Malaysia – Digital Agency For Your Hari Raya Campaign

Increase your conversion rate with an effective content strategy for Raya with Primal Malaysia

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If you can implement the tips above, you will succeed in producing a powerful Raya marketing strategy. However, it’ll be much easier if you partner up with a premier digital marketing agency such as Primal Digital Marketing Agency Malaysia! We can implement a data-driven content strategy for Raya that is accurate and effective to achieve your unique business objectives and goals. Contact us if you want to know more about content marketing, SEO, PPC, or social media marketing.