5 Things to Look for in a Digital Marketing Agency
What is a digital marketing agency? Let’s face it, when you’re looking for a marketing agency or specialist to help you with your digital marketing, it can be hard to know what to look for. And despite not having the knowledge or experience, many firms still call themselves marketing agencies and charge hefty fees, making it all the more hard to filter out which ones actually have the proficiency.
To make your job easier when looking for the best digital marketing agency for your business, we’ve compiled a list of five things that will help you decide whether your prospect is a yay or a nay. So, read on!
A good digital marketing agency should be able to help you create a website that will resonate with your company’s target market. Experienced web designers should understand the psychology of colors and images and how to use typography to communicate your message in the most effective way possible. You will also want to find out what other services the agency offers, such as SEO, social media marketing, and content creation. All of these things are key components of any solid digital marketing campaign.
There are three key components of a good SEO strategy, and your chosen agency should have the required expertise in all three.
On-page optimization includes the following aspects:
- Information architecture and keyword mapping (for the site’s structure and content)
- Meta tags (title, description, keywords)
- Title tag optimization
- Internal linking structure
- Image utilization, including ALT tags
- Heading tag optimization
This is all about building a quality backlink profile. Google considers credibility one of the most important metrics when ranking sites. The more credible sites that link to your website, the better.
Keyword research helps you understand your market and your users’ search habits, and will also give direction to your content creation strategy for on-site and guest blog posts. A digital marketing agency should be able to write quality pieces for you using appropriate keywords, and this is especially important for brick-and-mortar businesses because it promotes visibility among nearby people who may not know about them yet.
Inbound marketing is a methodology that uses specific strategies to attract users to your website. Inbound marketing was introduced over 10 years ago to help companies promote their products or services differently than they had in the past. Instead of interrupting potential customers with traditional advertising such as radio commercials, print ads, billboards, or cold calling, inbound marketing uses content and SEO (search engine optimization) to make your company easier to find online through organic search results.
Inbound marketing activities include blogging about trends and topics relevant to your audience, writing eBooks and guides that are valuable resources for customers, distributing case studies from your business, and using social media channels like Twitter and YouTube.
Social Media Strategy
A good digital marketing agency should be able to give you a well-researched and well-thought-out social media strategy. This plan should have been developed after checking out the competition and seeing what’s worked for them. You’ll want this strategy to clearly outline:
- How the strategy will be implemented, including which channels will be used and how often.
- How the effectiveness of your social media efforts will be measured.
- How the social media strategy ties in with your overall digital marketing strategy.
- How your entire digital marketing plan ties in with your overall business goals.
Content is king. If you’ve done any research into digital marketing agencies, you’ve probably heard this phrase a time or two already. Content is the most important aspect of digital marketing, and it’s almost impossible to overstate its importance in your overall strategy. Good content is crucial to SEO, social media campaigns, and everything else they’ll do for your business. If the content created by the agency you’re considering is bad, all of their efforts will be in vain.
There are numerous benefits of hiring a digital marketing agency!
Hiring a digital marketing agency is a great way to get your business more exposure and customers, but it can be hard to know whether you’re choosing the right agency. Here are some of the reasons why hiring a digital marketing agency can benefit your business:
- You don’t have to spend time learning about SEO, social media, email marketing, and other forms of digital marketing.
- Digital marketing agencies have the experience and knowledge needed to help you reach your goals.
- You’ll have access to tools and resources that you might not have otherwise.
Finding a digital marketing agency in Malaysia doesn’t have to be a challenge. With the tips above, you’ll be able to make informed decisions about who you want to work with and what sort of services you’re interested in receiving!