How to Increase Brand Awareness on Social Media
What does brand awareness mean for a business? Simply put, it’s how recognizable your brand is for your target audience. Businesses with strong brand awareness are better positioned to influence their target audience to buy from them or become customers.
Social media brand awareness has many benefits in terms of marketing and reaching an audience. It offers better targeting capabilities, helps you connect with your audience better, and allows businesses to create more personalized experiences for customers. That being said, here are the top five ways you can increase your brand awareness on social media:
Table of Contents
1. Create a Plan for Your Business
Your social media plan needs to be tied directly to your overall business goals. You can create a good plan by considering these three things:
Use a social media content calendar to map out the posts you want to share on each platform. This will help you stay on track and keep your brand looking consistent across all platforms.
Determine your target audience.
Create a strategy that will help you meet your business goals using social media.
Remember, your audience is there because they like what they see – they’re following you for a reason and it’s up to you to provide them with something valuable and interesting that sets your brand apart from everyone else’s.
2. Encourage Customer Engagement
If you want to learn how to increase brand awareness on social media, the first step is to find ways to engage with your customers. One of the biggest benefits of social media is that it allows you to create a community surrounding your business. The more people feel connected to your company and what it represents, the more likely they are to purchase from you. Here are some ways to encourage customer engagement on social media:
Hold contests. Contests can be an effective way of attracting new followers and rewarding them for engaging with your brand online.
Respond promptly when customers reach out over social media. When someone takes time out of their day to interact with you or ask you a question, take time out of yours to respond as soon as possible.
Create exclusive offers through social media marketing campaigns. Special deals are a great way to attract new followers and reward old ones for staying active on your page.
3. Be Active on Social Media
Post regularly. Without regular posting, your company runs the risk of being forgotten.
Post relevant content. If you sell shoes and start posting about hamburgers for some reason, it won’t make sense to your audience.
Reply to comments and respond to messages on social media posts. This is a big one! We recommend responding within 24 hours at most.
Find hashtags relevant to your business and use them when writing new posts. Hashtags will help you appear in people’s timelines when they’re searching for things related to what you sell, so pay attention to which hashtags seem popular (but aren’t too competitive) and use those in your posts.
Engage with other people’s posts: If someone mentions your company or product without tagging you, comment on their post, thanking them for talking about it. And always follow up with people who leave comments on your own social media posts!
4. Work With Influencers
Influencer marketing is taking over the industry by storm! Influencers are making it easier than ever for brands to reach their target audience. In fact, the influencer marketing industry reached $16.4 billion in 2022, and is expected to keep growing!
5. Post Consistently and Check Analytics Regularly
One big mistake brands make is that they post once a day and think that’s enough. It’s not! Engaging with your followers via comments and direct messages will build greater trust and loyalty among your audience over time. And to make your job easier, use a social media management tool like Hootsuite or Buffer that allows you to schedule posts in advance and track audience engagement metrics (likes, comments, shares) in one dashboard.
So, what are you waiting for? Use social media to increase your brand awareness and take your business to the next level with these helpful tips. And if you’d like the help of a digital agency in Malaysia, contact us today!