Why Digital Marketing Is a Good Career To Pursue

A digital marketing career is said to be one of the most secure ones these days.

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No matter where you are in your career journey – starting out as a fresh graduate or looking to switch paths – it’s always important to keep your options open and explore new opportunities.  A digital marketing career is an exceptional choice to consider. No, we’re not just saying that since we’re a digital marketing agency (or maybe we are?). Nevertheless, a digital marketer is currently one of the most in-demand jobs. As a digital marketer, you’ll have the opportunity to work with cutting-edge technology and leverage the power of the internet to help businesses grow and succeed.

In fact, according to LinkedIn, the digital marketing industry is in one of the top 10 in-demand careers, with almost 900,000 job openings! This is due to the increasing importance of digital platforms in today’s business landscape. Considering the rise of technology and the internet, more businesses are turning to digital marketing to reach their target audience directly and promote  their products and services. Thus, there is a high demand for professionals with skills in the digital marketing industry.

As a digital marketer, you will have the chance to work with a wide assortment of clients and industries and develop skills in areas such as search engine optimization, social media marketing, content marketing, and pay-per-click advertising. This career path offers a high degree of creativity and flexibility, allowing you to express your unique voice and work on projects that align with your interests and passions.

Being A Digital Marketing Manager 101

Woah, slow down there, tiger. Before rising through the ranks, find out what is so great about the world of digital marketing campaigns and what you need to know to learn digital marketing.

1. Job Security & Flexibility

Digital marketing is often considered to be recession-proof. How? Digital marketing tactics such as social media marketing, email marketing and content marketing can be significantly less expensive than traditional marketing methods like television and print ads. This makes them an attractive option for businesses looking to cut costs during a recession.

In terms of flexibility, considering the word digital is in its name itself, digital marketing jobs can be done from anywhere with an internet connection. This allows individuals to work on their own terms, whether it be while travelling or outside of traditional 9-5 working hours. The workload in a digital marketing career is just as demanding as in other fields, but the flexibility it offers allows for a more comfortable and convenient profession.

2. Fast Growing

The digital marketing market is projected to experience significant growth in the coming years. With the number of Internet users expected to reach nearly 6 billion by 2027, the digital marketing market is forecasted to increase by 32.1% and reach a value of USD 24.1 billion by 2028. With the increasing use of technology, businesses are able to reach a wider audience through digital marketing efforts. 

As technology continues to advance, the digital marketing industry is constantly evolving, with new techniques and strategies emerging. This creates opportunities for continuous learning and professional growth within the field.

3. Varying Specialities

The beauty of the digital marketing industry is its diversity. We comprise people across various specialities with a wide range of disciplines and skill sets. Say you’re someone who’s interested in content creation, you can be a digital marketer with skills in writing, editing, and content strategy and can create engaging and effective marketing campaigns.

If numbers are your thing, you can utilise your skills in analytics to track and analyse the performance of digital marketing campaigns, identify trends, and make data-driven decisions. Digital marketers with tech skills can manage search engines and programmatic advertising, using data to optimise campaigns and reach the target audience.

Digital marketing skills are in demand simply because…they generate results

Source: Freepik

4. Learning Curve

Digital marketing is an ever-evolving field, which means that there is always something new to learn and explore. While prior experience in marketing, business, or a related field can be beneficial, it is not always necessary, as the field comes with a steep learning curve.  Many of the skills required for digital marketing, such as understanding data analytics and customer behaviour, can be learned through training and on-the-job experience. Additionally, a digital marketing course and tools have user-friendly interfaces that make it easy for beginners to get started.

5. Creativity Thrives

A career in digital marketing offers a creative outlet for individuals to utilise their skills in developing successful marketing campaigns and strategies. Whether you’re a wordsmith, a graphic designer, or a tech-savvy individual, digital marketing agencies provide a platform for you to showcase your talent and work on a variety of projects for different clients.

Digital marketers also often work on creating a strong brand identity and image for a company. They have the ability to use their creativity to develop a unique brand voice and visual identity that sets a company apart from its competitors.

6. Rewarding Career

While a digital marketing career may not be a career in saving lives. However, by crafting effective marketing campaigns and strategies, digital marketers are able to influence consumer behaviour and tap into emotions. They help businesses connect with their target audience and spread awareness. Not only do they use technology, but they also employ psychology to create campaigns that are not only effective but also impactful.

Having a successful digital marketing career definitely means you can see the fruits of your labour in the success of the business and causes you to work with.

Source: Unsplash

Grow Your Career At Primal Digital Marketing Agency Malaysia

So, is digital marketing a good career? YES! From having job security to tapping into your strengths, digital marketing jobs cover every aspect you look for in a job.

At Primal Malaysia, we pride ourselves in offering not only the best digital marketing services but also having some of the best digital marketers in Malaysia. As one of the best SEO agencies in Malaysia, our team is constantly on the lookout for passionate individuals dedicated to learning on crafting the best digital marketing strategy around. So, if being a digital marketing specialist is what you intend, where else to realise your vision than Primal Malaysia?

Join our growing digital marketing team today!