Choosing The Best CMS For SEO
So you have decided to move away from whatever software your current website is running to a new Content Management System. It is time for an upgrade, but which CMS will you choose? This can be a tricky decision. You need to consider who will be editing pages on the site, how often, and how you want the content formatted. Some popular CMSs with wonderful features and nifty add-ons may sound great in theory, but they can cost you more traffic if they don’t play nicely with search engines. The key here is that you want to choose a safe option.
Table of Contents
What is a Content Management System (CMS)?
A content management system (CMS) is a set of tools that allows you to manage your website’s content. The CMS is the interface that will enable you to manage your website’s content, and it’s usually installed on the same server as your website.
Popular CMS Platform Options
It’s easy to get overwhelmed by the number of CMS software options. There are over 100 popular CMS options, ranging from free, open-source systems like WordPress and Drupal to paid proprietary systems like Drupal Commerce. They all have unique features, strengths, and weaknesses, so it can be hard to identify which one is best for your needs.
When planning your website, choose a platform that matches your objective: You may want to host a simple blog or portfolio site (WordPress), create an e-commerce store with hundreds of products (Shopify) or launch an online course platform (Wiziq).
Next, look at each system’s feature set to see which ones align with your goals: does this system provide the features I need? Does it offer any plugins that could help my project reach its potential? Are there any limitations I should know about before making my decision? If possible, contact existing customers who use this open-source CMS; they may be able to share valuable insights about working with the tool in practice.
Criteria for Choosing a CMS for Search Engine Optimization
Ease of use
The ease of use of a content management system is important to consider when choosing one since it has a significant influence on your employees’ adoption rate and workflows. A good platform will be simple to use for all team members.
Assume that everyone from content marketers to engineers will be working in the CMS’s backend. In this case, you’ll need CMS features that simplify each of these team members to do their daily chores. Look for a platform with a WYSIWYG editor to let editorial members easily produce and amend material and modules to help developers quickly implement custom code.
You require a platform that will protect your content, users, and front-end visitors. When comparing alternative options, evaluate what role the platform will play and what part you will play in securing your site. Will you have to back up your site manually? Should I update the software? Install security extensions? Invest in an SSL certificate?
These are only a few questions to consider when comparing CMS systems. If you don’t have the time or are unfamiliar with best practices for protecting your site, you need a platform with solid security policies, tools, and staff to keep your site safe for you.
Another excellent method for narrowing down content management systems (CMS) is to look at its current list of very successful clients, such as significant brands or competitors. If reputable businesses in comparable sectors as yours use a particular CMS, it might indicate that the platform’s capabilities are important and can develop with a growing company. Even if you already use a CMS, you may feel that your existing tool isn’t meeting your needs or wish to keep up with CMS tactics used by other successful firms.
Your budget influences almost every business choice you make. When it comes to your CMS, you want a system that fulfils your goals, the expectations of your visitors, and your budget. Fortunately, many systems, such as HubSpot’s free CMS, have several levels of plans with resources that scale up at each pricing point. These upgrade options, like customization choices, imply that the CMS will be able to develop as your organization grows.
While you may prefer the simplicity of use over customization, you’ll want a solution that provides both. CMS Hub, which has a lot of customization possibilities and versatility, will be able to adapt as your business grows.
When assessing a CMS, consider how much flexibility is incorporated into the dashboard, how many extensions such as built-in SEO tools should be accessible, and if you can alter the source code. Most CMS platforms allow you to choose a pre-designed theme and tweak it around your brand if you need to establish a website with limited development capabilities. Many CMS platforms, however, enable coding possibilities if you hire a developer, allowing you to add more complicated features to your site.
Our Final Thoughts
Choosing a CMS platform is one of the first steps toward improving your site’s SEO. We suggest Statamic, Shopify or WordPress, with Joomla and Drupal close runners up. Ultimately, the CMS you choose should be determined by your personal preferences and how much time you want to spend managing your website.