Google E-A-T: 5 Reasons Why You Should Follow This Guidelines Immediately
Google EAT is a list of potent guidelines deemed crucial by Google to tag your content, your brand, and your website as a page of high quality and use for its audience.
Google used this term for the first time in 2014, and ever since the last Google’s algorithm update (way back in 2018), Google EAT guidelines have been the go-to for all SEO experts, companies, and marketers searching for a way to get their content and brand ranked in Google search results.
But what is it exactly, and why is it so important for you, your content, your brand, and your SEO optimization strategy?
If this is the question set on your mind, then read ahead for learning more about what Google EAT is and what it could do for your brand.
What is Google E-A-T?
It’s an acronym that Google created as a checklist for high-quality content.
E-A-T stands on three strong-rooted pillars: Expertise, Authority, and Trustworthiness.
As a website owner your aim is, let’s suppose, to place, find and attract your prospective audience to your website. Muster traffic for your content and products.
But for that, you need to place your website and your content as a deserving candidate in Google’s eyes, to let your content be seen and deemed worthy.
This is where the guidelines can help you create high quality content that would work best for your brand.
There are three pillars supporting Google E-A-T:
When it comes to expertise, you need to be more than just skilled enough in a particular area because possessing the right information isn’t enough to reel the traffic into your websites. Not if you can’t communicate it effectively.
You need to be able to showcase a high level of knowledge so you will be seen as the ‘experts’ in your designated field by your target consumers.
When you’re being tagged as a source to explain what something is all about, you’re not only the expert, but you become the authority.
This happens when your web page content becomes aligned with the topic and is being used as a source of information. You’ll see this occur where people widely use mentions and links from one website to another.
When Google recognizes your website as an authoritative site it does wonders for your search result ranking.
Where expertise and authority play a vital role in forming the Google EAT guidelines, the major element they are all based on is trustworthiness. If your audience doesn’t trust you or your brand, then they won’t believe the content you’re communicating to them—no matter how great your skill sets are.
This means gaining positive reviews and providing good proven track record regarding your page quality. Making sure that you end up meeting the expectations you’ve created in the mind of your user and then leaving no room for doubts or complaints when it’s about your brand being authentic.
How Does This Factored into SEO Optimization?
Where Google EAT doesn’t directly affect your content’s rank, it does matter. Because E-A-T guidelines influence whether your content deserves to be ranked at all. Or how you could make your page more worthy of being ranked.
With SEO, many factors tie into its optimization. These days, however, achieving them isn’t a process that you could implement successfully overnight.
5 Ways How Google EAT Upgrades Your Content
Google Insight-How Google decides on Content
Google E-A-T is a Google based document created to guide hundreds of quality evaluators on what Google wants to see in its content. With this guidelines, we get to see what they wants from us as marketers and the criteria it has set for our website to be ranked on the search engine.
YMYL—Relevant but Right
YMYL is another acronym that stands for Your Money or Your Life. This acronym shows the impact our content can have on others, especially when the website is related to health, wealth, and happiness. Therefore, with Google, just delivering relevant information isn’t enough. The website need to provide factually accurate content .
Focuses On what Matters
With Google E-A-T guidelines, your brand, website, or content gets an overview of what you need to focus on to gaining organic traffic. You need to allow your business to focus on factors that will nurture your brand in the long term which is providing great content to the search engine users.
Website’s E-A-T and Creator’s E-A-T
When it’s about building trust, Google ask reviewers to not only review the E-A-T criteria for the content. But they’ll also be reviewing the E-A-T factor for the creator of the content.
This way the search algorithm can connect the dots and identify the creator, building up your chances to see your content grow.
This is not an overnight solution to seeing the leads and traffic on your content grow, but it is a way to strengthen the roots of your brand. A slow, steady process that will yield its result with time. And once your site makes it to the top, it will be harder for your competitors to pull it down.
With the wave of growth in content creation and online businesses, there’s a hike in the number of people being victimized by misinformation and fraud.
With Google’s E-A-T forming the basis of the Google Algorithm and Quality reviews, only content with accurate information can make the cut—and of course, only companies willing to implement this guideline into their SEO strategy will be able to achieve and retain their ranks in search result page for the long term.
Want to know more about other Google’s algorithm update? Click here to read about other Google’s core updates and how it affect SEO.