How SEO Can Boost Brand Awareness For Startup Business
When starting up a new business, one of the first things you need to do is build awareness. Generally, startups have low brand awareness during the first few years of operation. How do you tackle that problem and get ahead of your competitors? One of the most effective ways is search engine optimisation (SEO). Brand awareness can be improved massively with this marketing tactic.
If you want to improve your startups’ branding, SEO is the strategy for you. SEO is used to generate more organic traffic to help your business rank higher on Google’s search engines results page (SERP). More traffic will improve brand awareness and higher conversion rates.
Cost-Effective in the Long Run
Unlike search engine marketing (SEM), SEO optimisation is highly cost-effective. This is because all the traffic on your website from SEO optimisation is organic. SEM requires you to pay for your spot at the top of Google’s SERP, while SEO optimisation can get you there for free.
Yes, SEM is effective, but not in the long run compared to SEO. As soon as you stop paying Google, your SEM strategy is over. On the other hand, an SEO strategy grows over time, leaving longer-lasting results. Also, SEO has a higher click-through rate (CTR). As organic Google search results garner more clicks, you can outperform paid ads.
Improve Brand Recognition
Maintaining your spot on top of Google’s SERP is a big deal. I’m sure that most people reading this only try the first few options when seeking an answer to their query. It’s because we only trust the top results because they’re more reliable, and that’s exactly how Google rank their search results.
Google only wants to give their users the best results; that’s why their ranking system is based on authority, relevance, and trust. Ranking higher will give your business a stronger brand image, and people will acknowledge your company as reliable and trustworthy. After all, people like to feel safe knowing that they’re buying products or getting information from credible sources.
Attract YOUR Target Audience
SEO optimisation helps your startup reach the consumers you want. Doing keyword research and optimising your web page with target keywords based on their relevance to your brand helps you reach the right people. When you create content that is high-quality and relevant, Google recognises that and gives you a better chance of ranking higher. By researching search habits done by your target audience, you can cater your content marketing specifically to them.
We know why SEO for startup companies is good, but implementing it to your digital marketing strategy is difficult without professional help. Primal is the top local SEO agency in Malaysia to implement strategies to raise brand awareness for international and local businesses. We offer a range of services, from link building to keyword strategy. Click here to speak to one of our SEO experts or get a free SEO audit today!