TikTok Trend 2023: What’s In Store For Users?

Since its introduction in 2016, TikTok has gained rapid popularity worldwide, attracting over 1 billion active users. It has emerged as one of the most widely used social media networks, appealing to both casual and avid users.

Expand your online reach and convert more of your audiences on TikTok

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It is evident with its massive user base TikTok is set to remain a major player in the world of social media for yeast o come. Whether you use it for entertainment or marketing purposes by leveraging the latest TikTok trends in 2023, TikTok offers a unique way to engage with a large audience.

A true blue digital marketing agency at heart, we took some time to compile some of the trends that have gripped the internet.

Looking Back At Popular TikTok Trends That Gripped The Internet

TikTok’s trend report in 2023 listed the most viral TikTok trends that gripped the global TikTok community.

These trends prompted TikTok creators to jump on the wave, resulting in millions of views and engagement worldwide for weeks on end.

The trend report listed the following as the top 5 TikTok trends for 2022, which were as follows:

  1. Jiggle Jiggle
  2. It’s Corn!
  3. One Thing About Me
  4. That’s Not My Name
  5. OK I Like it, Picasso

TikTok Trend 2023: What Can We Expect?

Looking ahead to 2023, what can TikTok users expect in terms of trends and advancements on the platform? Here are some predictions.

1. Increased Personalisation

TikTok’s algorithm is already known for its impressive ability to suggest content based on a user’s interests and behaviour. In 2023, we can expect personalisation to become even more advanced as TikTok continues to collect data and refine its algorithm.

What can businesses do to leverage this:
With TikTok’s personalised algorithm, businesses can create content that appeals to their target audience. By understanding the interests and behaviour of the audience, businesses can create videos that are more likely to be seen by potential customers, increasing the chances of conversion. In other words, with TikTok’s personalised algorithm, businesses can tailor their content to reach their desired audience.

2. e-Commerce Integration

Provide a seamless platform where your audiences can discover and shop for your products right from TikTok

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TikTok has already started testing e-commerce features in some markets, allowing users to purchase products directly from the app. In 2023, we can expect this integration with e-commerce to become even more seamless, with a wider range of products available for purchase.

What can businesses do to leverage this:
As TikTok continues to integrate e-commerce features, businesses can sell products directly to their followers without redirecting them to another platform through actionable entertainment. This can help increase conversions and generate more revenue. By combining entertainment and action, businesses can tap into TikTok’s user base and transform followers into paying customers.

3. Augmented Reality Filters

TikTok’s filters have become a popular way for users to add fun and creative elements to their videos. In 2023, we can expect augmented reality filters to become even more advanced, allowing users to interact with virtual objects and characters in a TikTok video.

What can businesses do to leverage this:
Augmented reality filters provide an opportunity for businesses to create engaging and interactive content that resonates with their audience. By incorporating branded filters into their videos, businesses can increase their visibility and brand recognition, which can potentially lead to increased conversions.

4. Increased Focus on Wellness

As social media continues to grapple with issues of mental health and wellness, we can expect TikTok videos to focus more on these issues in 2023. Many TikTok users are turning to the platform for new insights and ideas to improve their lives. This could include features like guided meditations, tips for managing stress, and resources for mental health support.

What can businesses do to leverage this:
From meditation techniques to skincare routines, TikTok’s diverse community is creating a wealth of engaging and informative content that’s inspiring audiences to try new things and adopt healthier habits.

By creating content that focuses on wellness, businesses can show their followers that they care about their overall well-being. This can help build trust and brand loyalty over time.

5. New Creative Formats

We can see how the TikTok trends in 2023 made such a wave. Moving forward, the social media network known for its creative and innovative video formats will no doubt have even more new and exciting formats to emerge. From interactive storytelling to live-streaming events, TikTok will continue to push the boundaries of what’s possible on a video-sharing app.

What businesses can do to leverage this:
Take advantage of new creative formats by experimenting with creative content that appeals to the audience. For example, businesses can try out interactive storytelling or live-streaming events to engage with followers and increase conversions.

Overall, businesses that embrace these trends and create engaging and innovative content on TikTok have the potential to expand their online reach and convert more of their audiences. By understanding their target audience and creating content that resonates with them, businesses can establish a strong presence on TikTok.

6. Value-Driven Content > Hard Selling

In 2023, TikTok creators are going to be prioritising creating value-driven content instead of focusing on  hard selling. Value-driven content resonates with viewers with more meaningful connections. 65% of TikTok users say they always rely on online reviews and creator recommendations to decide what to buy online.

What can businesses do to leverage this:
Creators should leverage their personal stories and experiences in TikTok videos to provide valuable insights and influence their followers to drive purchases in a meaningful way.

For example, a creator sharing their experience with finding good products for a specific hair type will not only provide valuable information but will also demonstrate honesty and specificity, which can have a significant impact on specific TikTok communities.

By sharing personal experiences and struggles, they’re able to build trust with their audience, making them more likely to influence their purchasing decisions.

Create Meaningful Connections With Your Audience By Leveraging The Latest TikTok Trends In 2023

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These TikTok trends in 2023 are shaping up to be incredibly exciting for both creators and users alike. With more value-driven content, advice on self-care, and engaging storytelling styles, TikTok is moving on from just dance trends to community building and making space for joy.

As the platform continues to grow in popularity, businesses are also taking notice, and TikTok advertising is quickly becoming a hot topic. If you’re looking to stay ahead of the curve and leverage the power of TikTok to boost your business, consider partnering with an award-winning agency like Primal Digital Agency Malaysia.

With our range of digital marketing services, including SEO, pay-per-click ads, Google Ads, and more, we can help you achieve your business goals through the power of data-driven solutions. Contact us today to learn more!