What is ChatGPT & Will it Replace Google?

In the rapidly evolving digital landscape, innovative artificial intelligence (AI) technologies have disrupted the communication realm. One such advancement is ChatGPT – a sophisticated large language model developed by OpenAI. The recent launch of this artificial intelligence development has sparked both interest in almost all fields of business (even us, a digital agency in Malaysia) as well as public speculation about its possibility of disrupting Google’s search engine.

First of all, what is ChatGPT & how does it work?

ChatGPT is one of the largest language modelling technologies on the Internet. (Try it out for yourself over at ChatGPT website: https://chat.openai.com/chat)

Since its launch, the platform has quickly gained immense popularity, with approximately 1 million users joining just five days after its release. This number quickly escalated to 100 million monthly active users in just two months, a feat that took established platforms such as TikTok and Instagram much longer to achieve.

ChatGPT is one of the largest AI language models in the Internet world

Source: Freepik

The true power of ChatGPT lies in its ability to generate natural language text responses to user input or human feedback. With a vast dataset of information at its disposal, this AI chatbot can quickly process questions and instructions to generate human-like text that is accurate and relevant.

ChatGPT‘s applications are diverse and far-reaching. It can be used to generate content, automate customer service responses, and even assist in academic research. When processing input, ChatGPT‘s deep learning algorithm compares the keywords with the data in the model, making inferences and generating appropriate answers with remarkable speed and accuracy.

Example Input And Response In ChatGPT

We asked ChatGPT;


“You are a digital marketing agency trying to get new leads for your Social Media Advertising service. Write a paragraph about your service and include a call to action for the reader.”

And, ChatGPT responds;

“At our digital marketing agency, we specialize in helping businesses grow their online presence through Social Media Advertising. We understand that in today’s world, having a strong social media presence is essential for any business to succeed.

Our team of experts is equipped with the knowledge and tools to help you reach your target audience, increase engagement, and drive conversions. Whether you’re looking to launch a new product or service, build brand awareness, or simply increase your online following, we’re here to help.

Don’t miss out on the opportunity to take your business to the next level. Contact us today to learn more and take the first step towards a successful social media strategy!”

Benefits of ChatGPT for businesses

Facilitating content creation

ChatGPT offers a range of benefits for businesses, making it an incredibly valuable tool in today’s digital age. One of the most prevalent advantages of this AI platform is that it can help businesses save time and increase productivity. By automating the content creation process, ChatGPT frees up valuable resources, allowing businesses to focus on more pressing matters. This can increase overall productivity and efficiency, allowing businesses to achieve their goals more quickly.

ChatGPT can also produce quality content by ensuring that the responses you receive align with your business requirements and standards. This can also help improve the brand image, credibility, and reputation of the business. By storing information about previous conversations, ChatGPT can develop a deep understanding of your business requirements and writing style, which can lead to even higher-quality content creation in the future. In other words, the longer you use this tool to produce written material, the more relevant ChatGPT‘s answers and responses become.

Whether you are creating content for TikTok, a blog, or Facebook, ChatGPT will be able to understand your needs and create content that is relevant to specific platforms.

Conduct market research

Market research is vital to any successful business strategy, as it enables companies to better understand their customers, competitors, and industry trends. However, conducting extensive market research can take time and effort. With the help of ChatGPT, businesses can simplify the process and access valuable insights quickly and efficiently.

As an AI language model, ChatGPT is trained on vast amounts of data and can use natural language processing to analyse customer data and generate insights that can help businesses better understand their target audience and market trends.

Businesses can input their research questions or topics to conduct market research with this AI tool. ChatGPT will then scan the Internet for information, including news articles, social media posts, customer reviews, and more, to provide you with the most relevant and accurate answer to your query. Besides that, ChatGPT can analyse customer data, such as demographics, behaviour patterns, and purchasing habits, to help businesses gain a better understanding of their customers and make informed decisions.

Limitations of ChatGPT

Like any technology, ChatGPT has its limitations

Source: Freepik

Difficulty understanding context

While it has been trained with large amounts of data, it can still struggle with understanding nuances and idiosyncrasies of language and culture, which can lead to incorrect or irrelevant answers in certain circumstances.

Language capability

ChatGPT was developed to understand and produce English writing. Although it can be used for languages other than English, its performance and capabilities may be weaker. This indicates that it may require further training and improvements to ensure its effectiveness in other languages.

Limited knowledge of world development after 2021

ChatGPT‘s training data is limited to information that was available up to September 2021. Therefore, its knowledge of world developments after that date may be less accurate. This could result in less relevant or up-to-date information being produced by the model.

Although this model is constantly updated with new data, ChatGPT may not yet have access to the latest events and information that have occurred after that date.

Writing that lacks human emotion

While ChatGPT can produce high-quality text, it cannot fully replace human writers in tasks that require emotional understanding or complex interpersonal skills. Therefore, businesses should understand the limitations of ChatGPT and use it wisely to ensure the best results.

ChatGPT vs Google?

ChatGPT has the potential to answer search queries and enhance other search engines. While traditional search engines rely on keywords and structured data to retrieve relevant information, chatbots can use natural language processing to comprehend and respond to user queries more conversationally.

However, it’s important to note that Google’s search engine has a vast amount of data and resources and advanced algorithms that allow them to provide accurate and comprehensive search results. Chatbots can provide a more personalised experience and help with specific queries, but they may have a different level of comprehensiveness than a search engine like Google. Ultimately, both Google and ChatGPT have their own strengths and can be extremely useful in different contexts.

Should I utilise ChatGPT?

ChatGPT is a tool that many businesses can use to improve productivity, consistency, and accuracy in content creation and market research.

Gain valuable insights and save your time and resources with ChatGPT

Source: Freepik

However, it is crucial to remember that ChatGPT is not a substitute for human expertise. ChatGPT can provide valuable insights and help businesses save time and resources, but it is always recommended to validate the information obtained through AI with human intelligence and expertise.

We recommend just using ChatGPT as part of your broader marketing research strategy and content creation!

Finding the perfect balance with Primal Digital Agency Malaysia

At Primal Digital Agency Malaysia, we recognise the importance of using cutting-edge technology to help businesses succeed in today’s digital landscape. However, we understand that while technology is crucial, it can never fully replace human expertise.

That’s why we take a balanced approach, combining the knowledge and skills of our experienced team with the efficiency and expertise of AI technology like ChatGPT. This allows us to offer customised and effective digital marketing solutions that meet the unique needs of each of our clients.

We offer several digital marketing services in Malaysia, such as paid media to SEO services, to help our clients reach their target audiences, increase brand awareness, and drive conversions and revenue. If you are keen in learning more and skyrocketing your business revenue, contact us now!