Digital Advertising Agency In Malaysia
Primal is a digital advertising agency in Malaysia that manages Google, Meta, TikTok and YouTube ads within a unified budget, set against your lead and revenue targets.
Advertising On
- Meta
- TikTok
- YouTube
Brands That Work With Primal On Search And Advertising
Every Paid Channel In A Unified Budget
A buyer in Malaysia may watch your video on TikTok and then search for your brand on Google before they buy. When each platform is run by a different supplier, each one reports its own conversions and the same customer is claimed more than once. As a Malaysia advertising agency, Primal manages every paid channel within a unified budget, records each lead and order once, and changes the budget split when one channel returns more than another.
What Our Advertising Services Cover
Our advertising work in Malaysia has 6 parts. The media strategy sets which channels come first for your brand.
- Search AdsGoogle Search, Shopping and Performance Max campaigns for buyers who are already searching for what you sell.
- Social AdsFacebook and Instagram ads through Meta, and TikTok ads, that reach buyers before they search, with creative tested by audience.
- Video AdsYouTube and short video campaigns designed for reach or for action, measured against the same targets as search.
- Marketplace AdsShopee and Lazada ads, and Collaborative Performance Advertising Solution (CPAS) campaigns that send Meta audiences to your store on those marketplaces.
- Display And ProgrammaticBanner, native and programmatic ads on news and lifestyle sites, for reach and for ads shown again to past visitors.
- Tracking And ReportingConversion tracking on every platform, and a unified report on leads, revenue and return on ad spend (ROAS) against your targets.
An Award-Winning Advertising Agency
Primal’s advertising work has won regional awards, including Gold for Performance Marketing at the Marketing Excellence Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- GoldSearch Marketing Agency Of The YearAgency Of The Year Malaysia
- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- SilverExcellence In Personalisation MarketingMarketing Excellence Awards Malaysia
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistLead Generation Agency Of The YearAgency Of The Year Malaysia
Advertising Services At Primal
Each platform and format has its own page. An integrated team manages them within a unified budget.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Display Advertising
Banner advertising across the Google Display Network and partner sites.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
CPAS Ads
Collaborative ads with retailers such as Shopee and Lazada, measured on retailer orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
ChatGPT Ads
Campaigns on the advertising formats inside ChatGPT.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
An Advertising Agency In Kuala Lumpur
Primal Malaysia works from Mercu 2 in KL Eco City, with 15 people in Malaysia and colleagues in our Bangkok and Singapore offices. As an advertising agency in Malaysia, we write ads in English and Bahasa Malaysia where your buyers use both, and set location targeting by state, city or a radius around each branch, so spend goes to the places you serve.
How Primal Advertising Works
Five stages, from tracking and targets to a budget split that changes with the results.
Set Up Tracking
Conversion tracking checked on your site and on every ad platform, so each lead and order is recorded once.
Results From Our Advertising Work
Fashion Retail
UNIQLO225% ROAS On Facebook And Google225%Return on ad spend on all campaignsRM 6MConversion value on all campaigns459KUNIQLO app installsPaid media that kept UNIQLO present from awareness of new collections to conversion on its weekly limited offers and promotions.View case study 
Air Filtration
AAF Asia98% Decrease In CPA In 8 Months98%Decrease in cost per acquisition (CPA) across Google & Facebook1812%Increase in conversion rate457.77%Increase in sessionsStrategy, set-up and extensive optimisation of search engine marketing and Facebook campaigns, focused on high-quality leads in Malaysia.View case study 
E-Commerce
Boony & Co5.2x ROAS On Shopee In-Platform Ads In 6 Months5.2xReturn on ad spend (ROAS) on Shopee in-platform ads70%Increase in Shopee search clicks360%Increase in unique product impressionsA social media growth strategy with high-intent ad creatives, campaigns that sent shoppers to the Shopee store and Shopee in-platform ads for high-intent shoppers.View case study
Your Advertising Questions Answered
How do I choose an advertising agency in Malaysia?
Ask for case studies with figures on the platforms you intend to use, who will design and run your campaigns, and how leads and revenue are tracked. Check the agency’s platform partner status as well. Primal is a Google Premier Partner and a Meta Business Partner.
Which advertising platforms do you manage?
Google Search, Shopping, Performance Max, Display and YouTube, Facebook and Instagram through Meta, TikTok, Shopee and Lazada, programmatic and native ads, and ChatGPT ads. We choose the ones that fit your buyers and your budget.
How long until advertising shows results?
Ads can show as soon as a campaign is approved. Automated bidding on Google and Meta needs several weeks of conversion data to settle, and a steady cost per lead usually takes a few months of testing. The strategy sets targets by month.
Can I run advertising and SEO with the same agency?
Yes. Primal runs search engine optimisation (SEO) and advertising with an integrated team. Paid search data on which terms convert goes into the SEO strategy, and terms that already rank well in the organic results can take a smaller share of the paid budget.
Do you run advertising outside Malaysia?
Yes. Campaigns can run across several Southeast Asian markets with colleagues in our Bangkok and Singapore offices. You get an integrated strategy and a unified report.
How much does advertising with Primal cost?
Media management for advertising starts from RM3,980 a month per channel, plus your ad spend, which is billed separately. The fee depends on the number of channels and campaigns and the creative your campaigns need. Scope is set after a 30-minute call. See our guide to Google Ads costs in Malaysia.
Speak To Our Advertising Team
A 30-minute conversation with a senior media specialist about your channels, your targets and where your advertising budget returns the most.
Request A ConversationMedia management from RM3,980 a month per channel, plus ad spend.
Other Services You May Be Considering
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.