SEO Copywriting: The Balance Between SEO & Quality Content
One of the biggest challenges bloggers and content marketers face is writing content that both ranks well on search engines AND appeals to their target audience. Well, for the first part, Search Engine Optimization or SEO is what plays a major role in helping your content rank first in search engines. A little hack you should remember in SEO copywriting is that great content and SEO keywords work hand in hand to make your site rank higher.
To put it simply, SEO is a method of optimizing the effectiveness of your content for the search engines in order to help it rank higher in search engine results pages as compared to content from other sites that target the same search terms. Good helpful content is an important SEO marketing strategy that you can always rely on.
This is where SEO copywriting comes in hand where as a writer, you’re responsible for creating useful, compelling and valuable content that targets specific keywords so that other readers will gladly promote it on their respective social media platforms.
What Content Do People Want When They Google search?
As we all know, the pen is mightier than the word so we don’t underplay how powerful words are. Words compiled intelligently are what grab the readers’ attention and drive them to your site. If your readers find your content engaging, then you can guarantee that they are going to be returning to your web page again and again with focused search intent.
Contrary to popular belief spawned by “quick-viral” sites, duplicate, keyword-stuffed and low-quality content will not help you reach your target audience and isn’t what SEO copywriting even is. We can’t emphasize how bad this is from a content strategy point of view. You could also forget about hitting those search engine results pages’ organic traffic. Good SEO companies will never compromise good content for the sake of stuffing keywords.
As an SEO copywriter, you should create content that:
- Answers a necessary question
- Written for humans NOT search engines
- Helpful and valuable information
- Provides a unique perspective
SEO x Content?
So what are some content-based SEO strategies you can employ before you attempt SEO copywriting? Well, believe it or not, they could be as simple as adding a particular keyword!
1. Evaluate your site engagement metric
These metrics include the existing organic traffic rate, page traffic, bounce rate, CTR (clickthrough rate) and average time spent on the blog post.
2. Update Your Content
Updated content is important for SEO content writing. No one likes reading outdated content, so make sure to refresh old content and also write content that’s evergreen. If you own a health-related website with relevant dates, make sure to update any outdated timeline and info alongside any target keyword.
Why is updated website content important? For sites that are referred to as “Your Money Your Life” (YMYL) sites Google also prefers EAT content – Expertise, Authoritative and Trustworthiness. Google does not want to be showing misleading information, so they want to feature sites that provide the most up-to-date, accurate and high-quality content. So, do remember to update your content!
3. Add New Content
Even with evergreen content, readers are mostly visiting your site for the prospect of new content so as a copywriter, your job is to create monthly content and post them consistently. Better yet, create content that’s trending with the help of a content calendar. Get some keyword research done before you produce said new content marketing.
Well with those SEO copywriting tips, creating content that generates excellent search results should no longer be a problem. With the right SEO copywriting tools, you too can hype up your search engine rankings. However, why stress yourself out? With a premier digital marketing agency like Primal, let our team of SEO experts and copywriters work together to make your vision a reality!
Visit Primal today and learn more about our content marketing!