Google Bard vs ChatGPT; Which is the future of AI chatbot?

Six years ago, when an AI won a game of Go against humans, it was a landmark achievement. Since then, the field of artificial intelligence (AI) has advanced at a rapid pace. AI-powered chatbots are becoming increasingly popular as a convenient way for people to quickly get the information they need. These chatbots use automated programs to simulate conversations with users, making it easier to provide assistance and engage with search engine users.

Now, let’s take a few minutes to compare two of the most popular AI chatbots in 2023 – Google Bard and ChatGPT. But instead of reading and summarising yourself, let this digital agency in Malaysia take care of it for you. First up, let’s get our basics down on  Bard vs ChatGPT.

What is ChatGPT?

ChatGPT is an AI language model developed by OpenAI that utilises advanced machine learning algorithms to produce text that resembles human writing based on the input it receives.

It is capable of understanding natural language queries and generating human-like responses in various domains, including general knowledge, customer service, and entertainment.

This AI chatbot was trained on a vast corpus of text data, including books, articles, and websites, to ensure it provides users with the most accurate and relevant information. Overall, ChatGPT’s proficiency in natural language processing and its vast knowledge base makes it a valuable tool for anyone seeking quick and reliable information.

What is Google Bard?

Google Bard is a new AI-powered chatbot developed by Google that has generated a lot of attention since its launch. However, some have criticised its debut as being hastily executed and aimed to compete with the established chatbot, ChatGPT.

Google Bard utilises natural language processing (NLP) technology and machine learning (ML) algorithms to provide users with accurate search results in response to questions posed in natural language.

This means that instead of having to type out specific keywords and phrases, users can simply ask their questions in plain English and get relevant answers quickly and accurately on the search engine results page.

However, during a product demo, Google Bard made an error by mistakenly crediting the James Webb Space Telescope for the first pictures of an exoplanet, leading to further debate around the quality of Google Bard’s development and testing.

While there is no doubt that Google Bard will continue to improve and evolve, at this current juncture, it remains to be seen how Google Bard will fare in comparison to other chatbots in the market.

The Battle of AI ChatBots: Google Bard vs Open AI’s ChatGPT

When it comes down to comparing these two AI chatbots, there are several factors that need to be taken into consideration.

Key differences between Google Bard & ChatGPT

chatgpt vs bard

What’s the difference between Google’s Bard AI Chatbot and ChatGPT?

  1. Dialogue applications. Bard uses its LaMDA (Language Model for Dialogue Applications), which was built on an open-source network to understand natural language. ChatGPT uses GPT 3.5 (Generative Pre-trained Transformer).
  2. Data source. Google Bard continuously draws information from the internet, while ChatGPT produces answers from its trained database from 2021 and before.
  3. Accessibility. Google Bard is announced to be integrated with Google Search while users can access ChatGPT via its official website.
  4. Availability. While Google Bard is presently limited to a select group of beta testers, ChatGPT is currently available in two versions – a free version and a paid plan option named ChatGPT Plus.
  5. Plagiarism checker. ChatGPT has a built-in plagiarism checker, while Google Bard does not.

The Impact of Bard vs ChatGPT on Search Engines

The emergence of ChatGPT and Google Bard has sparked a new era of innovation in the search engine industry, prompting major players, such as Bing and Baidu, to take notice.

Microsoft has recently announced the launch of a new version of its Bing search engine that utilises OpenAI’s ChatGPT technology to enhance search results. The integration is already available in Microsoft Teams and will be introduced to Microsoft’s Edge browser soon.

In a similar move, Baidu, China’s largest search engine, revealed plans to unveil its own ChatGPT competitor called the “ERNIE Bot”, in March. ERNIE Bot will initially be available as a standalone application, with integration into the Baidu search engine planned for the future. The integration will incorporate chatbot-generated results into search requests, reflecting Baidu’s commitment to innovation and providing users with more advanced search capabilities.

These developments signify a new era of search engine technology, with AI-powered chatbots at the forefront. 

As a result, search engine usage is expected to decline as users are opting to look for answers using AI chatbots rather than sifting through numerous web pages or search results. This eliminates much of the time-consuming manual work associated with traditional search methods for finding information, enabling users to obtain quick and direct answers.

While these AI tools aren’t perfect, they all point towards an exciting future of AI assistant search and learning tools that will make it more accessible for users to search for information.

Navigating the Digital Space with AI

The debate between Bard vs ChatGPT has highlighted the disruptions brought about by the rapid advancements in AI technology across various industries. It’s becoming increasingly important for businesses to adapt and leverage these advancements to remain competitive in the digital landscape.

Human expertise is still very much needed for a business to succeed in today’s world.

Source: Freepik

At Primal Digital Agency Malaysia, we understand that technology is essential for businesses to succeed in today’s digital landscape, but we also recognise the value of human expertise. To deliver customised and effective digital marketing solutions that cater to the unique needs of each client, we adopt a balanced approach that combines the knowledge and skills of our specialist team with the efficiency of AI technology.

Our digital marketing services, including PPC, such as Google ads, and SEO services, harness the power of technology to optimise processes, automate repetitive tasks and analyse data faster and more accurately. This, in turn, helps us deliver more effective solutions for clients to expand their reach, increase brand awareness, and drive conversions and revenue. If you want to learn more about expanding your business, contact us now!