5 Proven SEO Real Estate Hacks To Increase Search Engine Rankings

Earlier, we talked about the many industries that benefit from search engine optimisation ; well today, we’re gonna be focusing on ONE industry: real estate!

The Edge Markets reported that the property market is expected to grow in 2023, and the gross domestic product is expected to expand between 4% and 5%. CBRE | WTW chairman, Foo Gee Jen, noted that despite potential challenges in the upcoming year, Malaysia’s economy remained a positive aspect in the Asian region, as it successfully surpassed pre-pandemic GDP levels, having navigated through 2022.

With these projections, if you’re a real estate agency not utilising real estate SEO, you could be lagging behind the race. After all, with so many upcoming property developments these days, standing out in the search engine landscape is a must! 

It’s 2023 – it’s time to get search-engine optimised! 

Source: Unsplash

Why Choose Real Estate SEO For This Thriving Industry?

Before implementing any real estate SEO strategy, you should know how exactly search engine optimisation helps the real estate business. 

Implementing SEO strategies can improve your website’s visibility and ranking on search engine results pages (SERPs). By appearing higher up in SERPs, a website is more likely to be seen by a potential client, thus making it more likely for them to visit your website. This then leads to increased website traffic. 

Moreover, a well-optimized website can provide a better user experience, leading to longer time spent on the site and increased engagement, which can help build trust with potential clients and improve the chances of converting them into actual customers (or even returning customers).

In addition, SEO can help real estate companies target specific keywords and phrases that potential clients are using to search for real estate properties. Optimising websites for these keywords makes for better targeting, meaning you’ll attract more people who are intending to purchase a home or property. SEO can also help you improve your credibility and authority as an industry leader, attracting even more spending customers. Overall, SEO is an essential part of any digital marketing strategy for the real estate industry, as it can lead to increased sales and revenue.

Struggling To Get Noticed? Try These 5 SEO Hacks For Your Real Estate Business

Here are some real estate SEO hacks that businesses can use to improve their website’s ranking and visibility to get their listings off the market!

1. Local SEO

Local SEO is a powerful tool to increase your visibility for customers who are searching for your real estate properties. An important strategy is to get your business listed in local directories, including Google My Business, Yelp, Bing Places, Yellow Pages, and other online directories. By doing this, you can improve your business’s visibility in local search results, and customers from around the area can easily find you when searching for real estate services in your area.

Your website should be optimised for local searches by including your address, phone number, and other relevant information on your website. You can also include location-specific keywords in your website’s content and metadata to improve your website’s visibility in local search results.

Cheerful Vietnamese real estate agent meeting new client in front of house for sale

Real estate SEO could be the answer to your lack of visibility

Source: Freepik

2. Keyword Research

Conducting thorough keyword research is an essential aspect of any successful SEO strategy. Keyword research involves identifying words and phrases that people use to search for information related to your real estate business.

By optimising your website’s content and metadata around these keywords, you can improve your website’s visibility on SERPs and attract more targeted traffic to your site.

3. Optimise Website for Mobile

Optimising your real estate website for mobile devices is crucial in today’s digital landscape. With almost everyone using their mobile devices to browse the internet, it’s essential to ensure that your website is user-friendly and optimised for mobile devices. 

The first step is to make sure you have responsive design, which is a web design approach that allows your website to adapt to different screen sizes and resolutions. This means that your website will look great and function properly on all devices, including desktop computers, laptops, tablets, and smartphones.

Mobile users sometimes face limited data and slower internet connections, so it’s important to optimize your website’s page load time. Minimise the use of large files, such as videos or animations, and enable caching to help speed up your website’s loading time.

4. Creating High-Quality Content

Probably one of the most important real estate SEO strategies yet – creating  high-quality content your users will get invested in is crucial. Forget generic blog posts filled with repetitive USPs – instead focus on educating your target audience. By creating and publishing useful and engaging content related to the real estate industry, you can attract visitors to your website, establishing your expertise in the field. Therefore, search engine algorithms will recognise your site as credible, thus improving your website’s search engine rankings.

Choose topics that are relevant to your target audience and your business. Consider using keyword research to identify popular search terms and topics related to your industry. You should also create a variety of content, such as blogs, videos, infographics, and more. This can help attract visitors with different preferences in consuming content.

5. Building Backlinks

Backlinks, also known as inbound links, are links from other websites that redirect to your website. Backlinks are important because they signal to search engines that other websites recognise your content to be valuable and authoritative.

By building high-quality backlinks from verified websites in the real estate industry, you can improve your website’s relevance and authority, attracting increased traffic to your website, ultimately generating more leads for your real estate business.

How SEO will impact your sales if you’re a real estate agent?

Source: Unsplash

These real estate SEO tips may seem simple at a glance, but the reality is that SEO for real estate businesses is a long-term investment. Thankfully, there are experts to guide you through every step of the way. Could that expert be…..one of the best digital marketing agencies in Kuala Lumpur?

Primal Malaysia Has The Key To Organic Search Results

No matter the industry, Primal Digital Marketing Agency is committed to helping our clients generate the best results from their SEO campaigns. We are specialised in creating personalised SEO plans for real estate businesses for real, tangible results. Get a free proposal or SEO audit when you contact us today!