8 AI Marketing Statistics And What They Mean For You
Eight AI marketing statistics that matter to a marketing team, led by which sources 16,543 AI answers cite and what that means for your brand.
Mark McDowell
Founder and Chief Executive Officer, Primal
About Mark
Mark McDowell is the Founder and Chief Executive Officer (CEO) of Primal, a marketing agency with offices in Bangkok, Kuala Lumpur and Singapore. He started Primal in Bangkok in 2015, at the age of 25.
Primal has grown to 150+ people and has worked with 300+ brands, including McDonald’s, Under Armour and IHG. Its work has generated over $1 billion in revenue for its clients.
Mark writes and speaks about AI search and search engine optimisation (SEO). He publishes videos on YouTube and LinkedIn and has guest lectured at universities in Thailand.
Before Primal, he worked at a digital marketing agency in Australia. He holds a Bachelor of Commerce from the University of Otago in New Zealand.
Expertise
- AI search
- Search engine optimisation (SEO)
- Performance marketing
- Marketing strategy
- Agency growth
Work Experience
- Founder and Chief Executive OfficerPrimal, Bangkok2015 to Present
- Vice President, SAMA ThailandStrategic Asia Marketing Alliance (SAMA)
- Account ManagerDigital marketing agency, Australia2014 to 2015
Education
- Bachelor of CommerceUniversity of Otago, New Zealand
Recognition
- 2022Most People-Focused CEO HR Excellence Awards ThailandBronze
- 2021300 High Flyers Prestige ThailandListed
- 2021Future Leader, Agency Digiday Future Leader AwardsNominee
- 202030 Under 30 Asia, Media, Marketing And Advertising ForbesListed
- 2020The Future List Koktail MagazineListed
- 2018Southeast Asia Young Achiever Of The Year Campaign Asia Agency Of The YearWinner
- 2018Young Professional Thailand International Business AwardsWinner
Profiles
Articles By Mark McDowell
AI Search Readiness Checklist And How To Test Each Item
An AI search readiness checklist with a test for each item, starting with how AI tools tell who you are before they quote your site.
What Is Answer Engine Optimisation (AEO)?
What answer engine optimisation (AEO) is, how Google AI Overviews, ChatGPT and Gemini pick the pages they cite, and how to write and measure answers.
10 Best AI SEO Agencies In Malaysia, Scored And Compared
The best AI SEO agencies in Malaysia, each scored out of 10 on nine criteria, from an AI search service page to Google and Clutch reviews, with an average.
ChatGPT SEO And How To Get Cited By ChatGPT
What ChatGPT SEO involves, how ChatGPT picks the pages it cites, which other sites AI answers about a brand cite, and the steps to get cited.
Best Digital Marketing Agencies In Malaysia Compared
The best digital marketing agencies in Malaysia, each scored out of 10 on nine public facts, from services and tracking tools to Google and Clutch reviews.
A One-Page Digital Marketing Strategy For SMEs
How to write a digital marketing strategy for SMEs on one page, using Primal's data on where buyers check a business and what an ad click costs.
Google E-E-A-T And How To Show It On Your Site
What Google E-E-A-T is, how it reaches AI answers, and what to fix on your own site and on the review sites that list you.
Ecommerce SEO Guide For Getting Your Products On Google
An ecommerce SEO guide to choosing which store pages should rank, which URLs Google should index, the Shopping feed and getting into AI answers.
Gemini SEO And How Gemini Picks The Sources It Cites
What Gemini SEO involves, how Gemini picks the pages it cites, which Google settings let it use your site, and how to check whether it cites you.
What Google AI Mode Is And How It Picks Its Sources
What Google AI Mode is, where it works, how it picks the pages it cites, and what Primal's AI answer data says a business should do about it.
How Much Do Facebook Ads Cost In Malaysia
How much Facebook ads cost in Malaysia in ringgit, from Primal's own Meta ad account and published benchmarks, and the budget an ad set needs.
How Much Do Google Ads Cost In Malaysia
What Google Ads cost in Malaysia per click and per lead, what changes the price, and how to work out the most you can afford to pay for a click.
How Much Does A Website Cost In Malaysia
What a website costs in Malaysia, from the project fee to hosting, the domain, maintenance and tax, and how to compare quotes over three years.
How To Choose An SEO Agency And Know When To Leave
How to choose an SEO agency when AI answers make the shortlist, with the proposal questions, the contract terms, the 90-day warning signs and when to leave.
How To Get Backlinks From The Sites Your Buyers Read
How to get backlinks from the sites buyers and AI assistants already read, how to pick a site worth paying for, and how to check the links you get.
How To Get Cited In AI Search On Every Platform
How to get cited in AI search on Google, ChatGPT, Gemini, Perplexity and Copilot, from the sites AI answers already cite to each platform's settings.
How To Measure AI Search Visibility Each Month
How to measure AI search visibility each month with four numbers, the platform reports that cost nothing and the sites AI answers cite.
What Is Pay Per Click (PPC) Advertising?
What pay per click advertising is, how the ad auction prices each click, and what clicks and leads cost in Primal's own Google Ads account.
Perplexity SEO And How Perplexity Decides What To Cite
What Perplexity SEO involves, how Perplexity picks and labels its sources, what AI answers cite in Primal's data, and how to get your site cited.
SEO Agency vs Freelancer vs In-House And How To Decide
SEO agency vs freelancer vs in-house compared on who does the work, who directs it, and what you keep in your own name when the arrangement ends.
SEO KPIs To Track And How To Read Them In Month 1
The SEO KPIs to track, AI visibility included, where each one comes from, and how to read them in the first month of SEO work.
How To Measure SEO ROI With A Worked Example
How to measure SEO ROI on profit, with a worked example, the month SEO pays back, and how an SEO enquiry compares with a lead from Google Ads.
SEO Vs AEO Vs GEO And What Google Says About Each
SEO vs AEO vs GEO side by side, which sites AI answers cite about a brand, and what Google, Microsoft and OpenAI say about AEO and GEO advice.
SEO Vs SEM And Which One Works Best For Your Business
SEO vs SEM compared on cost, speed and what stops when the budget stops, with what a click costs in our own ad account and how to run both.
What Is AI Search And How It Differs From Google
What AI search is, how it picks the pages it cites, how it differs from Google search, and which sources AI answers cite beside a brand's own site.
What Generative Engine Optimisation Is And What Works
What generative engine optimisation (GEO) is, which sources AI answers cite, what the original study found, and how to start.
AI Overviews: What They Are and How to Optimise for Them
What Google's AI Overviews are, what they cite, what they do to clicks, and how to get your pages cited and measure the result in Search Console.
How Much Does SEO Cost In Malaysia
What SEO costs in Malaysia by published market ranges, how Primal sets an SEO fee from industry and scope, and how to compare quotes.
What Is Schema Markup And How To Add It
What schema markup is, which types still earn Google rich results, how to add and test it, and how it fits with the pages AI answers cite.
Join 20,000+ leaders getting the latest marketing insights for the AI-era.
Articles on SEO, AI search and advertising from the Primal team across our offices in Kuala Lumpur, Bangkok and Singapore.