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什么是SEO？
现代的商业世界正在处于时代改革的交叉点。通过数据化以及透明的网络,大众可以更有效的获取各方资讯。在这个竞争激烈的数码商界中，各领域的商家也逐渐采用数字营销策略， 以争取更高的曝光率。因此，拥有一个有效的网络营销策略是非常重要的。搜索引擎优化（SEO）是一种用于帮助提升网页排名的技术，来吸取更多的自然流量和增加销售量。 SEO的重要性不仅在于提高搜索引擎排名，还在于它可以增强企业的品牌知名度和信誉度。随着越来越多的人使用互联网来查找产品和服务，企业需要将自己的网站优化以确保提高自身网页能在搜索引擎上被潜在客户找到的机率，并为他们提供高质量的用户体验。然而，SEO到底是什么？今天就让我们Primal来为您解答。 什么是搜索引擎优化（SEO）？ 对于大多数不熟悉网络营销的企业主来说，SEO可能听起来有些陌生。SEO指的是搜索引擎优化，简而言之，就是通过一系列优化技术手段，借以提高网站在搜索引擎中的排名，从而提升网站的流量和曝光率。 身为全球普遍通用的搜索引擎，谷歌（Google）也自然成为了各行业排名的标准代表。谷歌至今仍然保密其排名算法，以及不直接透露系统是如何去衡量运算其网页的排名，全然采取自动化系统。对于自动化系统的官方陈述表明谷歌非常看中一个网页的用户体验、专业性、权威性和可信度，简称为 E-E-A-T。 然而许多SEO专业人士已透过无数的现实测验，可以断定数个有助于增加网页排名的元素。 SEO到底重要吗？… Read More
Primal’s 10 Ingenious Marketing Trends Shaping 2023 in Malaysia
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什么是数字营销？
数字营销是指所有利用电子技术，来接触潜在客户并推广商品和服务的营销活动。数字营销的产生是为了符合新经济信息产业的需求。 随着时代的发展以及各领域逐渐电子化的趋势，数字营销也因此借住了各行业对网络技术的通用，而成为许多商家们的热门营销活动。 在资本主义中，共享经济是围绕资源共享而创建的社会经济体系。在完美的结合下，用户和商家都拥有双面性的资料交流。我们时常会在滑着手机或在社交网上接触到很多的品牌和产品营销广告等。这些通常都可以被归类为几种最常见的数字营销模式。 相对来比，传统的营销方式已经开始慢慢被线上营销所取代了。这也代表了数字营销即将会对未来营销理念深刻变革。 数字营销的终究目的就是为了实现信息以及电子化的全面策略。传统营销媒体，比如电视广告，广告牌，印刷媒体等，都属于单方的推广模式。用户读者都是通过全体性的单方信息传达。这种模式是概括各领域，年龄，性别，嗜好，的全面性推广。 相反的，数字营销是非常客制化以及针对性。这可以让商家更有效的把广告产品推出给所符合标准的用户，以此提升回报率以及营销效率。除此，数字营销也载有深层次性的追踪标签，可以让商家更有效透明化的了解用户的习惯，借此调整广告产品。 … Read More
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